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Kat Engh's Page
Contributing Writer Community Member
Kat used to work for Berrett Koehler as a Social Media Strategist & Communications Manager. Now she works in the fashion industry.
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Kat Engh posted a blog post
Press Release: The Orbital Perspective by Ron Garan
Lessons in Seeing the Big Picture From a Journey of 71 Million Miles Foreword by Muhammad Yunus, Nobel Peace Laureate “Written from Ron Garan’s unique perspective as an astronaut, The Orbital Perspective’ reminds us of our common humanity and that the pressing challenges we face, we must face ...
December 9, 2014
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Kat Engh posted a blog post
Why is the right name so important? A name will last longer than any other investment you make in your business. Whether people see it on your storefront, read it on your badge at a tradeshow, or see it on their caller ID, your brand name makes a critical first impression – even more than yo...
August 15, 2014
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Kat Engh posted a blog post
Building an Author Website: Keep It Simple
A good author website doesn’t need a lot of bells and whistles – in fact, I’d argue against creating something overly fancy or complicated. Here’s a crash course to doing it right. Must-have Elements: People visiting an author’s website are looking for the following information: Author bio a...
July 22, 2014
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Kat Engh posted a blog post
Launching a Bestseller Campaign
Some of the most important work done in establishing a book is done during the launch campaign. Following these tips for your book's launch will help make a stronger campaign, from the publication date and beyond. Let's start with the pub date. “Book Birthday” newsletter announcement: The ...
July 21, 2014
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Kat Engh posted a blog post
Some Basics on Establishing Your Writing Online 1. Create your own website or page that’s all about you. A personal website doesn’t have to be overly fancy – in fact, I’d advise against creating something that’s too complicated or busy for people to spend time on. The idea is that when ...
July 21, 2014
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Kat Engh posted a blog post
A Guide to Giving Away Your Books
Are you an author? Interested in learning how to best market your book, specifically via giving out finished copies? Here’s a quick and easy way to assess why you should be giving out books, and who to give them too. First, go through your list of contacts and determine if sending a book to each...
July 21, 2014
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Kat Engh posted a blog post
Press Release: The Rise of the American Corporate Security State by Beatrice Edwards
The Rise of The American Corporate Security State:Six Reasons to Be Afraid By Beatrice Edwards “A must-read for those who love this country and wish to preserve its fast-fading democracy.” - Daniel Ellsberg, Pentagon Papers whistleblower and Director, Freedom of the Press Foundation We rec...
May 14, 2014
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Kat Engh posted a blog post
Press Release: The Nonviolence Handbook by Michael N. Nagler
The Nonviolence Handbook: A Guide for Practical Action By Michael N. Nagler In a few short pages, Michael Nagler has been able to present the accumulated wisdom of activists, prophets, and social theorists in a way that is powerfully in...
May 14, 2014
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Kat Engh posted a blog post
Press Release: How the Poor Can Save Capitalism by John Hope Bryant
How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class By John Hope Bryant, Founder of Operation HOPE, Member of President Obama’s Advisory Council on Financial Capability for Young Americans “When John Hope Bryant talks about how to expand the middle class, I listen. ...
May 14, 2014
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Kat Engh posted a blog post
Press Release: How to Be a Positive Leader by Jane Dutton & Gretchen Spreitzer
How to Be a Positive Leader:Small Actions, Big Impact Edited by Jane E. Dutton and Gretchen M. Spreitzer Foreword by Shawn Achor, author of The Happiness Advantage “Unites exciting research with surprising stories from companies around the world-everything you need to bring out endurin...
May 14, 2014
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Kat Engh is now a member of Berrett-Koehler Community
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Kat Engh posted a blog post
Press Release: Be the Best Bad Presenter Ever by Karen Hough
Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes, and Win Them Over By Karen Hough “Whether you’re in front of huge crowds or just presenting an update at a table, these tips and techniques are immediately usable.” - Matthew Jauchius, Executive Vice President and CMO, Nationwid...
May 14, 2014