Jackie Huba has spent most of her career challenging people to express the best in themselves. Most recently, she has been helping women build confidence, take risks, and live more fearlessly by harnessing the transformative art of drag. Through her research, she has found that the process that...
Jackie Huba has spent most of her career challenging people to express the best in themselves. Most recently, she has been helping women build confidence, take risks, and live more fearlessly by harnessing the transformative art of drag. Through her research, she has found that the process that drag queens use to transform into bold, female personas for the stage also works to shape the personas we “perform” in everyday life. Jackie discovered this first hand by creating and performing as a female drag character for the stage, as well as interviewing many of the world’s top drag queens. Jackie has led corporate and public workshops to help women create and explore their own confident and courageous drag characters and channel this fierceness when they need it every day situations.
In Jackie’s previous work, she challenged marketers to raise the bar on customer relations with three books on customer loyalty, including her most recent book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She coined the term “customer evangelism” in her first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her second book, Citizen Marketers: When People are the Message, was one of the first books to document the emerging world of social media and how brands should begin to embrace a participatory culture.
In 15 years as a professional keynote speaker, she’s addressed audiences around the word from the U.S. to Amsterdam, London, Milan, New Zealand, Berlin and Tokyo. She speaks to thousands of attendees at corporate events for companies such as Disney, Marriott, American Express, Frito-Lay and American Airlines as well as at large association conferences. Through her consulting, Jackie has helped leading companies such as Discovery Communications, Whirlpool, Dell, and Kraft to create more loyalty in their customer base.
Jackie is a Forbes.com contributor, and her work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and a Pennsylvania State University graduate. Jackie lives in Austin, Texas where she is the head of the Pittsburgh Steelers Fan Club of Austin.
For information on speaking engagements or workshops, visit JackieHuba.com. You can connect with Jackie on social media:
• Twitter: @JackieHuba
• Facebook: Facebook.com/JackieHubaAuthor
• LinkedIn: Linkedin.com/in/Jackie Huba
• Instagram: JackieHuba
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