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Why Marketing Your Ecommerce Business Using PWA Is a Good Idea

Why Marketing Your Ecommerce Business Using PWA Is a Good Idea

Here is Why Marketing Your Ecommerce Business Using PWA Is a Good Idea!

Setting up your online store is only half the battle; you still need strategies to drive sales. 

With ecommerce sales expected to hit $4.9 trillion by 2021, you need help to get a piece of this windfall.

Ecommerce marketing methodologies have changed greatly in the last few years. 

In 2020, leveraging Progressive Web Apps is the best way to move forward.

Familiarize yourself with sophisticated tools that have emerged to fulfill consumer needs, such as progressive web applications (PWAs). Think of them as the future of ecommerce since the framework offers various benefits compared to traditional websites and apps.

With PWAs increasing in popularity, major platforms like Chrome and tech giants like Facebook, Twitter and Instagram fully support PWA offerings.

Progressive web apps are more reliable than mobile sites since crashes and freezes are quite rare. Moreover, thanks to PWAs, retailers get access to the phone’s features, including GPS elements, cameras, and push notifications for improved marketing efforts.

Redefine mobile ecommerce experience with PWAs thanks to benefits like:

1- Reduced Development Risks

Businesses spend between $5,000 and $1 million in capital on native applications. But consumers may delete the program from their phones to save memory if they don’t use it regularly. PWAs cost a lot less, reducing risks and potentially increasing rewards.

2- No Installation Hassles

According to the 2019 State of Texting Report, 61 percent of consumers don’t download apps to communicate with businesses. Thankfully, PWAs do not need installation. Users simply save an icon to their home screen. Every time the user clicks the icon, the progressive web app opens a browser and utilizes data that is pre-cached on that location. Shopify, one of the world’s biggest ecommerce platforms, combines the prowess and functionality of a mobile storefront with the best of their native app into a PWA so merchants can transform their website in a few minutes.

3- Greater Speeds

PWAs have high load speeds irrespective of the user’s Internet connection.

Conclusion

Ecommerce store promotion is always a difficult task. Leverage the power of PWAs to reach more customers and drive more sales your way.

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