• Bookstore
  • Profile
  • Cart
  • Search

Global Sustainability

Global Sustainability

This is a new group covering global sustainability topics, including BK books on this subject.

  • Johanna Vondeling

    BK Signs the Author Who Invented Green Marketing

    Created by Johanna Vondeling

    I'm so pleased to report that BK recently signed the author who is widely regarded as the inventor of green marketing, Jacquie Ottman.  Her book, "The New Rules of Green Marketing," makes the case that green has gone mainstream.  As a result, it's no longer effective to market based on "doing the right thing."  Instead, marketers of green products should promote their offerings on the basis of inherent value--better taste, better gas mileage, healthier for your kids, etc.  She also helps marketers avoid greenwashing and demonstrates the importance of working with colleagues in product development, to craft not only the message but also the offering itself.  This book has already been adopted by the Los Angeles Community College system--one of the largest in the country--and it's not even shipping until early 2011.  I guess good news spreads quickly!  Feel free to contact me if you'd like to know more about this exciting publication.

    Open in a new window

    1 Reply

  • David Marshall

    Making Sustainability Work

    Created by David Marshall

    When I first interviewed with Berrett-Koehler in the early fall of 2007, I attended a BK Author Lunch presentation by  Marc J. Epstein , author of  Making Sustainability Work , co-published by Pearson and Berrett-Koehler.    He is a Distinguished Research Professor of Management at Jones Graduate School of Management at Rice University in Houston, Texas. and writes about the practicality and good sense of using sustainable practices in business, not just mouthing the words for good PR value.  It has been out almost two years now and is still selling strongly. Thank you, Marc for writing such a valuable book on global sustainability.

    Open in a new window

Show More
Contact Information