Posted by Dianne PlatnerBack to Conversations
Do you know where I think the power in this video is coming from? I think the design philosophy being shared is one the Apple designers passionately believe in. The video is very polished and at the same time seems very heartfelt. The lesson I take from this, is that our brand should be where the hearts of the BK employees and community members are.
I really like the question . . . . What do we want people to feel? Knowing the answer to that question would influence my work and make me excited.
What feelings are BK readers shopping for? At a guess, a feeling of importance, connection, and building a better world. Our Currents folks like outrage flavored with hope, our Business Folks like logic and numbers flavored with spiritual idealism. Our Life readers just want to know everything is going to be okay...