What type of diversity is most important for BK community?

Created by Charlotte Ashlock

In our BK Makes the Future event, the BK stakeholders demanded a robust diversity & inclusion strategy be added to the strategic plan.  Right now our customer base leans towards the highly educated older white liberal.   As we seek to diversify, what do you think is the highest priority?  Younger people?  People of color?  People from a more diverse range of political beliefs? 

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Is it good to publish lots of political books in an election year?

Created by Charlotte Ashlock

Is an election year the best time to publish political books?  Or do they get lost in the noise? What do shareholders think?  What personally motivates YOU to read a political book? 

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Connecting with customers

Created by Charlotte Ashlock

Should Berrett-Koehler focus on reaching out to new customers? Or should we focus on deepening and strengthening relationships with existing customers groups? 

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