Corporate Creativity

How Innovation and Improvement Actually Happen

Alan Robinson (Author) | Sam Stern (Author)

Publication date: 07/31/1998

Bestseller over 60,000+ copies sold

Corporate Creativity
Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

A company’s creativity is the source of new ideas that lead to everything from the tiniest improvements to the most far-reaching innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don’t know what to do about it. In Corporate Creativity, Alan Robinson and Sam Stern propose a radically different way to manage for creativity that allows companies to realize their creative potential and significantly improve their competitive position and profitability.

Robinson and Stern have investigated hundreds of creative acts in organizations around the world to make some surprising discoveries about how innovation and improvement actually happen. Rich with detailed examples, Corporate Creativity reveals six essential elements that individuals and companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they can count on.

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Book Details
Overview
Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

A company’s creativity is the source of new ideas that lead to everything from the tiniest improvements to the most far-reaching innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don’t know what to do about it. In Corporate Creativity, Alan Robinson and Sam Stern propose a radically different way to manage for creativity that allows companies to realize their creative potential and significantly improve their competitive position and profitability.

Robinson and Stern have investigated hundreds of creative acts in organizations around the world to make some surprising discoveries about how innovation and improvement actually happen. Rich with detailed examples, Corporate Creativity reveals six essential elements that individuals and companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they can count on.

About the Authors

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