BK Magazine Business Fables
Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.
Two young salmon are swimming along one day. As they do, they are passed by a wiser, older fish coming the other way.
The wiser fish greets the two as he passes, saying, "Morning, boys! How's the water?"
The other two continue to swim in silence for a little while, until the first one turns to the other and asks, "What the hell is water?"
Moral of the Story: Our tendency is always to ignore and take for granted that which is all around us and commonplace.