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Reasons To Blog

David Marshall Posted by David Marshall, Vice President of Editorial and Digital , Berrett-Koehler Publishers Inc.

David Marshall heads the editorial department, which is responsible for 40-50 new titles per year and 5-10 digital products or initiatives. 

Reasons To Blog

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Dear Author,

You say you don’t have time to blog? Stop making excuses! Here are ten reasons why blogging should be your top priority.

  1. Increase your email base
  2. Solidify the loyalty of your existing customer base
  3. Test new book ideas
  4. Receive feedback and fresh content from customers
  5. Keep your messages in the public eye between new books and seminar appearances
  6. Keep your writing sharp
  7. Demonstrate to wider blogosphere what quality content looks like - set the bar high for the amateurs
  8. It is actually pretty fun to publish an article and then see people respond in real-time.
  9. Easy to show individual creativity with graphics, pictures, illustrations, poetry, singing, video links, etc.
  10. Build community with other BK stakeholders to create a world that works for all