Posted by
Jeevan Sivasubramaniam,
Managing Director, Editorial,
Berrett-Koehler Publishers Inc.
Michael Porter is one of the best known strategic thinkers alive, and in this two-minute clip, he explains what strategy is and the number one mistake people make when thinking about strategy.
Top 15 "Innocent" Phrases That Are Totally Annoying
Everyone knows those annoying words and terms we use that have become meaningless ("synergy," "organic," "incentivize," and others), but there remain many phrases that we're all guilty of using...
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Five Lies Writers Are Told
Because the world of publishing remains inscrutable, many writers find themselves being told lies by well-meaning friends and colleagues. These friends and colleagues don’t intend to mislead...
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Anna Surprised: Three Discoveries About BK
Six months ago I was sitting in a chair across from Jeevan at Berrett-Koehler for an informational interview. We were talking about developmental editing, and Jeevan looked at me and asked
“Do...
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Five Tips for Talking With IT People
Technical professionals have a different way of looking at the world than the rest of us. Non-technical folks sometimes find talking to them to be awkward. To help you through the rough spots, here...
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