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The Myth of Before and After Photos

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



There are no end of photos to be found on the web and in magazines and advertisements touting the benefits of a particular diet or exercise plan.
There are no end of photos to be found on the web and in magazines and advertisements touting the benefits of a particular diet or exercise plan. The photos offer what people think is undeniable proof that these plans work, but as personal trainer Andrew Dixon proves here, it's all smoke and mirrors (or lighting, actually).