BK Magazine BK Business
Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.
People tend to see things in a very "flat" way. However, there are in fact many ways to experience even the most basic activity, which means businesses can now offer customers a whole range of immersive encounters. Joe Pine and Kim Korn have explored what this multiverse offers in their new book Infinite Possibility .
For example, thanks to the multiverse and using their core theory of the eight key types of immersive models, Joe and Kim explain how there are actually eight ways to participate in a simple baseball game:
1. Reality (Space, Matter, Time): You are in the bleachers of your hometown baseball team, cheering them on.
2. Augmented Reality (No Space, No Matter, Time): While watching the game, you are checking your iPhone for stats on the players, information about the game, and checking in on FourSquare.
3. Alternate Reality (Space, No Matter, No Time): You are playing an online Rotisserie league based on real players’ performance in actual games, but translated into a web-based computer experience.
4. Warped Reality (Space, Matter, No Time): You are attending an old-timer’s fantasy camp with retired players, and maybe even old uniforms from a time gone by. No aluminum bats here!
5. Virtuality (No Space, No Matter, No Time): Ah, here is a familiar category. Your Playstation video game is entirely virtual.
6. Augmented Virtuality:(No Space, Matter, No Time): This is a tricky one! You send your favorite Little League player a physical Hallmark greeting card that shows his favorite characters in 3D when he holds it up to his computer screen.
7. Physical Virtuality (No Space, Time, Matter): This realm brings the virtual to the physical. Design your favorite baseball stadium in LEGO’s on your computer - LEGO will send you a complete kit in the mail.
8. Mirrored Virtuality (Space, No Matter, No Time): Major League Baseball Gameday allows you to review every throw and every hit from various camera angles in 3D. One game could be relived for hundreds of years if you wanted to see it all!