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BK Magazine Marketing Mojo
Reasons To Blog
Posted by
David Marshall,
Vice President of Editorial and Digital ,
Berrett-Koehler Publishers Inc.
David Marshall heads the editorial department, which is responsible for 40-50 new titles per year and 5-10 digital products or initiatives.
Dear Author,
You say you don’t have time to blog? Stop making excuses! Here are ten reasons why blogging should be your top priority.
- Increase your email base
- Solidify the loyalty of your existing customer base
- Test new book ideas
- Receive feedback and fresh content from customers
- Keep your messages in the public eye between new books and seminar appearances
- Keep your writing sharp
- Demonstrate to wider blogosphere what quality content looks like - set the bar high for the amateurs
- It is actually pretty fun to publish an article and then see people respond in real-time.
- Easy to show individual creativity with graphics, pictures, illustrations, poetry, singing, video links, etc.
- Build community with other BK stakeholders to create a world that works for all
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