BK Magazine Author News & Reviews
Posted by Berrett-Koehler Staff.
Connecting people and ideas to create a world that works for all!
"Brand names can make a critical first impression, and naming expert Watkins, founder of the naming firm Eat My Words, attempts with this book to prove that even the "most noncreative person" can conceive of something that will resonate with customers. She examines all aspects of a brand name's commercial value, from how easily it can be pronounced and recognized, to whether or not voice recognition software will be able to spell it correctly."