Top 7 Tweetable Moments from the BK Authors Marketing Workshop

Check out these nuggets of wisdom from the BK Authors Co-op marketing workshop!

On July 15th and 16th, Berrett-Koehler authors, staff, partners, and friends gathered to learn about best practices in book marketing. Participants discussed everything from reasons to write a book to strategies for building a platform to ways to speak and blog effectively. All the while, they recorded the best moments on Twitter using #bkmktg15. Here are some highlights:

1. When things were just getting started but our curious community already had questions

The annual BK Marketing Workshop has just kicked off! #bkmktg15 pic.twitter.com/JHQqlo3Vjj

— Berrett-Koehler (@BKpub) July 15, 2015

2. When Betsy Fasbinder taught us how to engage an audience while speaking

(My other favorite tip was to not maintain eye contact when you pause to take a sip of water)

Public speaking is too often seen as a gift that you have or don't. It's actually a skill that you can master. #bkmktg15

— barbarahenricks (@barbarahenricks) July 15, 2015

How to think about public speaking eye contact-- imagine you're hosting a dinner party and you want everyone to feel included #bkmktg15

— Charlotte Ashlock (@CrazyIdealist) July 15, 2015

3. When authors learned that a thriving community begins with each other

Set aside part of your budget as an author friendship budget. Support authors by buying their books @eatmywords #bkmktg15

— Becky Robinson (@beckyrbnsn) July 15, 2015

4. When we got some tough love about self-promotion and credibility in the blogosphere

"Every time someone calls himself a'thought-leader,' a unicorn loses its horn." @JesseLynStoner #bkmktg15 pic.twitter.com/c1qXpO2XdJ

— Eat My Words (@eatmywords) July 16, 2015

5. When we learned about how the book market is changing

#bkmktg15 @ksfrantz #bookpublishing pic.twitter.com/RWOKxE8DJK

— Jennifer Kahnweiler (@JennKahnweiler) July 16, 2015

6. When we recognized the importance of authenticity throughout the entire book marketing process

#bkmktg15 The theme of this year's marketing workshop is #Authenticity works- I am liking the new direction the #marketing world is taking!

— AnyaReads (@AnyaReads) July 15, 2015

People often confuse who they are with what they do-- @FlipBrownVT #bkmktg15

— Joanie Connell (@ConnellLessons) July 17, 2015

7. When this happened:

What are the chances of pulling out this at #bkmktg15 workshop? #culturechange #books4change pic.twitter.com/3Ej0zRePLH

— Becca Nunziato (@BeccaNunziato) July 16, 2015